Selling
Bond

The selling of a home entails a lot of liability, which is the reason why there is a mountain of paperwork involved in disclosure statements and contracts. Your agent wants to make sure everything is covered. Hiring a knowledgeable seller’s agent to navigate through the voluminous amounts of required paperwork would be worth the investment alone in the headaches it saves you and the possibility of making a costly mistake should you go it alone.

Fortunately though, the real estate agent will not only demystify all the legal-ese and confusing terminology used in the real estate industry on disclosure statements and contracts. They will also help you with all the aspects of selling your home.

Before you even get down to listing your home for sale, your seller’s agent should provide you with a comprehensive marketing proposal and comparative market analysis report. The marketing proposal should explain in detail what it is that your agent will be doing to bring about the successful sale of your property. The marketing analysis report shows the recent sales of similar properties in your area.

It is appropriate for the seller to request to see samples of advertisements used for other listings from this real estate agent. Inquire about what types of fliers or brochures will be used in the advertising of your listing. Will there be ‘open houses’ or ‘appointment only’ showings? How often will these occur? What inspections are needed before the house can be shown to buyers? Your agent must disclose material facts about your home such as plumbing, foundation, or roof problems to buyers, therefore it is wise to fix these problems before listing your home if possible, or consider that pre-existing problems may reduce the value of your property to buyers.

 

When you decide to sell your home, you can expect an aggressive marketing strategy personalized to your unique needs. When marketing your home, I will target the public and the agents who will be showing interest in your home. At a minimum, you can expect the following marketing activities:

  • Enter your home in multiple listing
  • Promote your listing to other agents and agencies
  • Advertise your home on the internet which is the #1 RE outsource
  • Contact all agents who show your home for current feedback
  • Experience is the key in promotion –knowing how and what to say and the  communication skill to be successful

Additionally, I will provide you with person service as outlined below:

  • Comparative market analysis to determine your home's value
  • Discuss with you an individualized marketing/service plan
  • "Stage" your home to show at its best
  • Install post sign in your yard
  • Inform you from agent/prospective buyer impressions feedback
  • Update you once per week
  • Negotiate contracts with you
  • Inform the lender's appraiser highlighting special features that may contribute to value
  • Order (or assist) applicable inspections
  • Attend settlement